Why solar deals stall at the close — and how top reps fix it

April 28, 2026 at 9:17 PM
Aurora Solar
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<p>Every solar salesperson knows the feeling. You had a great appointment. The homeowner was engaged, the proposal looked sharp, and they seemed ready to move forward. Then nothing. A week passes. Two weeks. You’re following up, they’re not responding, and eventually, the deal dies. In the 2026 Aurora Solar Snapshot — a survey of more&#8230;</p> <p>The post <a href="https://www.solarpowerworldonline.com/2026/04/why-solar-deals-stall-at-the-close-and-how-top-reps-fix-it/">Why solar deals stall at the close — and how top reps fix it</a> appeared first on <a href="https://www.solarpowerworldonline.com">Solar Power World</a>.</p>

<p>Every solar salesperson knows the feeling. You had a great appointment. The homeowner was engaged, the proposal looked sharp, and they seemed ready to move forward. Then nothing. A week passes. Two weeks. You’re following up, they’re not responding, and eventually, the deal dies. In the 2026 Aurora Solar Snapshot — a survey of more&#8230;</p>
<p>The post <a href="https://www.solarpowerworldonline.com/2026/04/why-solar-deals-stall-at-the-close-and-how-top-reps-fix-it/">Why solar deals stall at the close — and how top reps fix it</a> appeared first on <a href="https://www.solarpowerworldonline.com">Solar Power World</a>.</p>

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