Solar competition is up — and trust is winning

May 12, 2026 at 3:16 PM
Aurora Solar
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Summary

<p>The solar market has always been competitive, and it’s only becoming more so. In fact, 54% of solar salespeople reported that competition increased in their market over the past year — with 30% saying it got much more competitive. And this intense competition is reshaping what it actually takes to win. The natural response to&#8230;</p> <p>The post <a href="https://www.solarpowerworldonline.com/2026/05/solar-competition-is-up-and-trust-is-winning/">Solar competition is up — and trust is winning</a> appeared first on <a href="https://www.solarpowerworldonline.com">Solar Power World</a>.</p>

<p>The solar market has always been competitive, and it’s only becoming more so. In fact, 54% of solar salespeople reported that competition increased in their market over the past year — with 30% saying it got much more competitive. And this intense competition is reshaping what it actually takes to win. The natural response to&#8230;</p>
<p>The post <a href="https://www.solarpowerworldonline.com/2026/05/solar-competition-is-up-and-trust-is-winning/">Solar competition is up — and trust is winning</a> appeared first on <a href="https://www.solarpowerworldonline.com">Solar Power World</a>.</p>

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