EV Marketing Failure in USA — and a Honda & Auto Industry Financial Crisis

May 16, 2026 at 3:40 PM
Zachary Shahan

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Summary

<p>I just saw the following headline from the Wall Street Journal: &#8220;Honda’s Never Faced a Crisis Like This—and a Comeback Won’t Be Easy.&#8221; The subheading is as follows: &#8220;The Japanese automaker reported a $2.7 billion loss amid EV whiplash in the U.S., its biggest market.&#8221; My first thought was basically ... [continued]</p> <p>The post <a href="https://cleantechnica.com/2026/05/16/ev-marketing-failure-in-usa-and-a-honda-auto-industry-financial-crisis/">EV Marketing Failure in USA — and a Honda &#038; Auto Industry Financial Crisis</a> appeared first on <a href="https://cleantechnica.com">CleanTechnica</a>.</p>

<p>I just saw the following headline from the Wall Street Journal: &#8220;Honda’s Never Faced a Crisis Like This—and a Comeback Won’t Be Easy.&#8221; The subheading is as follows: &#8220;The Japanese automaker reported a $2.7 billion loss amid EV whiplash in the U.S., its biggest market.&#8221; My first thought was basically ... [continued]</p>
<p>The post <a href="https://cleantechnica.com/2026/05/16/ev-marketing-failure-in-usa-and-a-honda-auto-industry-financial-crisis/">EV Marketing Failure in USA — and a Honda &#038; Auto Industry Financial Crisis</a> appeared first on <a href="https://cleantechnica.com">CleanTechnica</a>.</p>

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Tags: Honda Clean Transport Electric Cars Electric Vehicles
RSS Categories: Clean Transport
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