Can Ford’s affordable new electric truck hit the sweet spot?

August 07, 2026 at 3:12 PM
Kathryn Krawczyk
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This analysis and news roundup come from the Canary Media Weekly newsletter. Sign up to get it every Friday. Ford’s first all-electric pickup truck didn’t exactly fly off the lot. The automaker is hoping a lower-cost model will fare better. On Thursday, the automaker rolled out a first look at its forthcoming…

This analysis and news roundup come from the Canary Media Weekly newsletter. Sign up to get it every Friday. Ford’s first all-electric pickup truck didn’t exactly fly off the lot. The automaker is hoping a lower-cost model will fare better. On Thursday, the automaker rolled out a first look at its forthcoming…

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