Tesla increases Cybertruck AWD price to $70,000 after creating artificial urgency
AI Analysis
Summary
<div class="feat-image"><img src="https://electrek.co/wp-content/uploads/sites/3/2026/03/Tesla-Cybertruck-AWD-70k-1.jpg?quality=82&strip=all&w=1600" /></div><p>Tesla has increased the price of the new Cybertruck AWD from $59,990 to $69,990 — a 17% price hike that took effect today, just 10 days after the trim was introduced.</p> <p>The price increase follows what might be one of the most cynical new trim introductions in the history of the auto industry: launch at a low price, create urgency by announcing the price will increase in 10 days, then claim the price hike is justified by the inflated demand you just created.</p> <a class="more-link" href="https://electrek.co/2026/03/01/tesla-cybertruck-awd-price-increase-70000-artificial-urgency/#more-457659">more…</a>
<div class="feat-image"><img src="https://electrek.co/wp-content/uploads/sites/3/2026/03/Tesla-Cybertruck-AWD-70k-1.jpg?quality=82&strip=all&w=1600" /></div><p>Tesla has increased the price of the new Cybertruck AWD from $59,990 to $69,990 — a 17% price hike that took effect today, just 10 days after the trim was introduced.</p>
<p>The price increase follows what might be one of the most cynical new trim introductions in the history of the auto industry: launch at a low price, create urgency by announcing the price will increase in 10 days, then claim the price hike is justified by the inflated demand you just created.</p>
<a class="more-link" href="https://electrek.co/2026/03/01/tesla-cybertruck-awd-price-increase-70000-artificial-urgency/#more-457659">more…</a>