Tesla files new Roadster trademarks with unique badge ahead of launch
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Summary
<div class="feat-image"><img src="https://electrek.co/wp-content/uploads/sites/3/2026/05/Tesla-Roadster-new-trademark-badge-hero.png?w=1600" /></div><p>Tesla has filed two new trademark applications for the Roadster with the United States Patent and Trademark Office, revealing a stylized wordmark and a distinctive triangular badge that departs from the automaker’s standard branding approach.</p> <p>The filings are the clearest signal yet that Tesla is preparing to bring the long-delayed electric supercar to market — nearly nine years after the prototype was first unveiled.</p> <a class="more-link" href="https://electrek.co/2026/05/06/tesla-files-new-roadster-trademarks-unique-badge/#more-466232">more…</a>
<div class="feat-image"><img src="https://electrek.co/wp-content/uploads/sites/3/2026/05/Tesla-Roadster-new-trademark-badge-hero.png?w=1600" /></div><p>Tesla has filed two new trademark applications for the Roadster with the United States Patent and Trademark Office, revealing a stylized wordmark and a distinctive triangular badge that departs from the automaker’s standard branding approach.</p>
<p>The filings are the clearest signal yet that Tesla is preparing to bring the long-delayed electric supercar to market — nearly nine years after the prototype was first unveiled.</p>
<a class="more-link" href="https://electrek.co/2026/05/06/tesla-files-new-roadster-trademarks-unique-badge/#more-466232">more…</a>