BMW has a plan to ‘keep the brand young’ — A cheaper EV
AI Analysis
Summary
<div class="feat-image"><img src="https://electrek.co/wp-content/uploads/sites/3/2026/03/BMW-new-i3-EV-face.jpeg?quality=82&strip=all&w=1400" /></div><p><a href="https://electrek.co/guides/bmw/">BMW</a> wants to stay relevant, and an electric 1 Series may do the trick. The 1 Series will return as an affordable EV to attract young buyers.</p> <a class="more-link" href="https://electrek.co/2026/05/18/bmw-will-launch-cheaper-ev-to-keep-brand-young/#more-467759">more…</a>
<div class="feat-image"><img src="https://electrek.co/wp-content/uploads/sites/3/2026/03/BMW-new-i3-EV-face.jpeg?quality=82&strip=all&w=1400" /></div><p><a href="https://electrek.co/guides/bmw/">BMW</a> wants to stay relevant, and an electric 1 Series may do the trick. The 1 Series will return as an affordable EV to attract young buyers.</p>
<a class="more-link" href="https://electrek.co/2026/05/18/bmw-will-launch-cheaper-ev-to-keep-brand-young/#more-467759">more…</a>