Ferrari CEO says Luce EV is ‘clocking up orders’ despite design backlash
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<div class="feat-image"><img src="https://electrek.co/wp-content/uploads/sites/3/2026/05/Ferrari-Luce-electric-car-hero.jpeg?quality=82&strip=all&w=1600" /></div><p>Ferrari CEO Benedetto Vigna confirmed that the $640,000 Luce, the company’s first all-electric car, is already receiving orders from both existing and new customers. The order book extends toward the end of 2027, according to Bloomberg.</p> <p>The announcement comes just days after the <a href="https://electrek.co/2026/05/26/ferrari-race-stock-plunge-luce-ev-mach-e-moment/">Luce’s Rome unveiling triggered a 6% stock drop</a> and a brutal wave of design criticism online, with former Ferrari boss Luca di Montezemolo himself telling Italian media to “at least take the prancing horse off.”</p> <a class="more-link" href="https://electrek.co/2026/05/28/ferrari-luce-ceo-vigna-orders-despite-backlash/#more-469328">more…</a>
<div class="feat-image"><img src="https://electrek.co/wp-content/uploads/sites/3/2026/05/Ferrari-Luce-electric-car-hero.jpeg?quality=82&strip=all&w=1600" /></div><p>Ferrari CEO Benedetto Vigna confirmed that the $640,000 Luce, the company’s first all-electric car, is already receiving orders from both existing and new customers. The order book extends toward the end of 2027, according to Bloomberg.</p>
<p>The announcement comes just days after the <a href="https://electrek.co/2026/05/26/ferrari-race-stock-plunge-luce-ev-mach-e-moment/">Luce’s Rome unveiling triggered a 6% stock drop</a> and a brutal wave of design criticism online, with former Ferrari boss Luca di Montezemolo himself telling Italian media to “at least take the prancing horse off.”</p>
<a class="more-link" href="https://electrek.co/2026/05/28/ferrari-luce-ceo-vigna-orders-despite-backlash/#more-469328">more…</a>