Subaru is spending nearly $10,000 per vehicle to sell its new EVs

August 07, 2026 at 3:44 PM
Peter Johnson
Electrek Evs_Energy_Tech EV charging management (CPMS) Finance & PPA Providers ✓ Processed

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<div class="feat-image"><img src="https://electrek.co/wp-content/uploads/sites/3/2026/08/Subaru-spending-EVs.jpeg?quality=82&#038;strip=all&#038;w=1400" /></div><p class="wp-block-paragraph"><a href="https://electrek.co/guides/subaru/">Subaru’s</a> big EV incentives have helped boost sales, but they’re quickly taking a toll on the company’s profits.</p>

<div class="feat-image"><img src="https://electrek.co/wp-content/uploads/sites/3/2026/08/Subaru-spending-EVs.jpeg?quality=82&#038;strip=all&#038;w=1400" /></div><p class="wp-block-paragraph"><a href="https://electrek.co/guides/subaru/">Subaru’s</a> big EV incentives have helped boost sales, but they’re quickly taking a toll on the company’s profits.</p>

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